Here's what you can expect:
Get great, new ideas for building better WooCommerce stores from people who have successfully forged their own paths ahead of you. Maybe you'll be inspired to improve your shop, or maybe you'll get an idea for the next million-dollar shop.
The world is full of information (and misinformation). We've curated a list of excellent speakers who are delivering 16 high-quality presentations across 2 days. This means you'll get exactly the right information and actionable items without drowning in things you "have to do".
Our primary objective with WooSesh is to help you make measurable improvements to your store(s). After the conference is over we'll send you summaries and additional follow-ups to hear how you're doing and further help you succeed.
Day 1: Store Builders
October 18, 2018
If you're building WooCommerce stores in any capacity, Day 1 is designed for you. The content included here covers important details of getting a store setup properly, improving your workflow, and preparing for ongoing success.
The Past, Present, and Future of WooCommerce
Todd Wilkins, Aviva Pinchas, & Kelly Hoffman
If you're looking for details about the direction for the world's largest eCommerce platform, look no further! You can hear them directly from some of the awesome people behind WooCommerce itself.
Throughout this session we'll hear about the impressive strides WooCommerce has taken, gain usage insight and success stories – backed by real numbers, and see how research is driving improvements to WooCommerce and user experience.
Afterwards, the Automattic staff will spend time answering your questions about the platform. Don't miss this unique opportunity!
Selling WooCommerce to Clients
You have a prospect who needs to sell goods or services online. What do you need to know in order to provide them the proper solution, and what do you then need to do and say to land them as a customer?
Chris Lema, VP of Product at Liquid Web, will teach you the dynamics of marinading in the problem space, understanding your prospect's needs, making an informed proposal to meet those needs, and ultimately build a hugely beneficial working relationship.
Maintaining a WooCommerce Website
This session dives into all the different facets of successful, long-term maintenance of WooCommerce websites. Shayda is going to take you through the whys and hows of staging environments (beyond the surface level arguments, how to best leverage a staging environment and how to merge changes with production).
Shayda will also show you how to properly conduct maintenance, test your changes, and avoid common mistakes. By the end you'll be able to select the right tools as well as perform updates and changes safely and confidently.
Replatforming to WooCommerce
You're working with a store that is already established on some other platform. We're not going to name names here, but it's one that worked well for the client for a few reasons and now doesn't for new and different reasons. Cody has a lot of experience helping site owners with complex migrations, and eCommerce sites are king in terms of complexity. In this session, Cody will share with you a checklist and routine you can follow to successfully estimate and migrate sites to WooCommerce.
Analytics & Reporting for WooCommerce
Lindsey is a data nerd at heart and WooCommerce is a happy place to operate because there is so much different data to analyze and act upon.
If you want help collecting, quantifying, and making informed decisions with regards to WooCommerce sites, this is the talk for you. Lindsey will show you the right tools to use, the right questions to ask, and the next steps to take.
Earn More with Better Copy
Don't settle for the swipe copy a manufacturer sends you or a few haphazard sentences you wrote just to get the job done. Engaging product descriptions involve so much more than text—they incorporate SEO best practices, multimedia (not just static images!), and provide customers with answers to the questions they need in order to convert. Join Maddy Osman, SEO Content Strategist from the Blogsmith, in a session focused on creating engaging eCommerce product descriptions that actually convert.
Attract more customers, sell more products, and see outsized results in store growth. These are just a few of the benefits that come with improving your optimization strategy on a WooCommerce website.
Rebecca Gill will acquaint you with the basics of a successful SEO strategy, show you how and what to tweak for impact, and share additional resources for long-term growth and improvement.
Day 2: Web Developers
October 19, 2018
If you enjoy writing code, you're going to love Day 2. These sessions are all about coding, tooling, performance, and improvements. You'll probably benefit from the talks on Day 1 also, so check out those and plan your time accordingly.
eCommerce Speed Demon
In eCommerce, speed is your most important metric. Mere milliseconds can mean the difference between a sale and an abandoned cart, which could mean millions of dollars in lost sales. Zach has spent a good portion of the last four years in pursuit of page speed, exploring caching, virtual machines, hosting platforms, SSL negotiation time, CSS preprocessing, minification, inline styles and WooCommerce optimizations with the goal of sub-one second pageloads. In this session, Zach will show you the real-world results he has been able to achieve and how to replicate them yourself.
Performance Testing for WooCommerce
Having an ecommerce shop struggle and crash under traffic load is a very uncomfortable problem. It's painful, in particular, for two reasons – besides the obvious loss of revenue its causing. The first is because it's extremely difficult and expensive to try and solve the problem in the moment. The second is because it could have been prevented entirely by running a few tests.
Jason Cosper has a ton of experience when it comes to supporting high-traffic websites. In this presentation he will show you how to conduct realistic performance tests and avoid expensive downtime.
Creating a WooCommerce Mobile App with React Native
WooCommerce (and WordPress, by extension) can serve as an excellent back-end platform for your next native app. In this session, Muhammad will walk you through the foundations for building mobile apps with React Native and WooCommerce and drill into specific examples with real code. In the end you'll have access to the same code used for his demo to get you started on building your own native app!
The Dangers and Challenges of Recurring Payments
How much work have you done with subscriptions and recurring payments? Odds are pretty good that it's not as much time as the presenters on our panel.
This panel discussion will feature a number of prepared questions while leaving plenty of room for you to ask your own. Through this conversation you should come away with a new found appreciation of the complexities around subscription sites and a better understanding of the tools and techniques available to you for building them.
How to Build Quality WooCommerce Extensions
Building Better User Experiences
Developing a smooth customer and merchant experience is a real challenge when you start extending WooCommerce. At SkyVerge, Chase has helped build and support over 30 third-party integrations – to say he's learned a lot would be an understatement.
Listen to Chase as he shares the practices SkyVerge uses to ensure both the customer and merchant stay informed and happy throughout the entire experience.
10 Ways to Improve a WooCommerce Subscriptions Site
No two subscription sites are the same. In fact, sometimes the needs of subscription products within a single site can vary widely.
Daniel specializes in supporting subscription sites with over $10MM in monthly revenue. He has built a number of custom extensions to support a variety of needs for subscription products. If you're working on a subscription site, or might in the future, come and learn several specific ways you can improve the entire process.
Building a SaaS around WooCommerce
Creating something out of nothing is one of the spookiest parts of web development. Ideas can be easy to come by, but difficult to turn into a tangible products. How do you know that your idea is worth the time, energy, and financial resources that you’re going to use simply to create it? And once it’s created, how does it turn a profit?
Save yourself plenty of headaches and heartache by spending an hour with Bryce Adams. During this session Bryce will answer questions from the audience and talk through the many lessons that he has learned while building Metorik, the most robust reporting solution for WooCommerce.
No good conference is complete without the opportunity to chat and network with your peers. WooSesh includes multiple built-in opportunities for you to connect with other attendees, talk shop, swap notes, and make new friends from around the globe.
No, we won't have any stickers, pins, or t-shirts, but we will have plenty of useful gifts for every WooSesh attendee! We've made special arrangements with many awesome companies in the WordPress space to provide exclusive digital swag. Look for more details on some of the goodies later...
Instead of paying $200 per ticket, this virtual conference is 100% free for you to attend because WooCommerce is picking up the tab. All you need to do is show up – either day – for at least one presentation and you can watch the entire event for free!
If you're not already using WooCommerce for your varied and nuanced ecommerce needs then you owe it to yourself to visit WooCommerce.com and see all that it has to offer. Then, come back and join us all on October 18 and 19 to learn how you can make it do even more!
And make sure to tweet at @WooCommerce and say "Thanks for sponsoring #WooSesh!"
Who's behind this?
Brian is the creator of WPSessions.com and organizer behind WordSesh. Brian really enjoys helping teams and individuals advance their skills. Over the course of his 20-year career he has lead a number of high-performing development teams and trained even more. You should follow him on twitter as @rzen.
Patrick is an eCommerce Educator & Entrepreneur. He creates most of the eCommerce content on LinkedIn Learning, he's written numerous books on commerce, spent several years on the WooCommerce team, and helped organize every WooConf. Check him out on Twitter as @bftrick and peruse his programming blog at SpeakingInBytes.com.