Join us for an overview of where Woo has been, where it is now, and where it is going in the year ahead. Tune in and learn what the WooCommerce team has been working on in effort to deliver the best ecommerce experience for everyone.

State of the Woo

As the holiday season approaches, is your business prepared to stand out? 

Join us for an insightful session on how to harness the power of TikTok to grow your brand and boost sales during peak season. 

Seize seasonal opportunities on TikTok

Discover how Scoops of Favor, an lactose-free ice cream business, was transformed at Bluehost using WonderBlocks. This session will showcase how block-based design streamlined development, enhanced flexibility, and how some of the sweet solutions we built for them are helping even more customers shine.

Sweet Success: The scoop on a Bluehost store using WonderBlocks Patterns

As more privacy laws pass and more privacy requirements are introduced, businesses are increasingly forced to incorporate these requirements into their eCommerce websites or be at risk of fines and even lawsuits. 

This talk will discuss: 
1. Why businesses have to incorporate privacy requirements into eCommerce websites and who these requirements apply to; 
2. The most important requirements regarding privacy (e.g. consent, designing of forms, privacy-friendly checkout experiences, proper website policies and more); 
3. How to implement these requirements into your eCommerce website (including examples of privacy "wins" and privacy "fails"). 

How to implement privacy requirements into an eCommerce website 

Did you know 85% of online shoppers won't return to a retailer after having a poor delivery experience? So many things can go wrong from order to delivery, whether it's lost, damaged, or stolen - and it's not even your business' fault. So, how do you avoid upset customers or being forced to replace products from your own pockets?

That's simple. Provide some guarantees to ease online shopper anxiety, and even encourage them to buy from your brand. 
- Purchase Guarantee
- Lowest Price Guarantee
- Identity theft Protection
- Package Protection (shipping insurance)

We'll go through some ways to leverage trust signals like these to not only protect your customer experience (and your brands reputation), but also increase sales. 


Guarantee Customer Satisfaction to Increase Your Sales

eCommerce businesses are exposed to cybersecurity attacks the most. And even though no one likes complying with additional security regulations, PCI-DSS 4.0 is actually great news!

In my talk, we'll go over the key changes, and especially the preventative vulnerability management aspect. Cleaning up hacks is no longer the standard - PCI-DSS 4.0's guidelines prove that prevention is key.

My team at Patchstack has extensively communicated with WooCommerce store owners and agencies managing them, and helped them comply with the vulnerability management aspect. Expect practical tips, especially on dealing with aspects that were recently introduced!

Good News in eCommerce Security: What PCI-DSS 4.0 Teaches Us About Preventing Attacks

Over the last 2 years, I’ve been consistently providing value to my community across multiple platforms, which created the foundation for launching my first online business earlier this year. 

After nurturing a community, I set out to design the perfect sales funnel. I integrated each part of the customer journey—landing pages, email sequences, sales, and fulfillment—using WooCommerce. This approach has enabled me to maintain a 0 refund rate, and I will teach you to enhance your customer experience in the same way.

Reaching 6 figures in 6 months: learn the strategies that helped me hit 6 figures in my first 6 months of business and implement these steps in their own businesses.

I’ve grown my online community to over 200k TikTok followers, 8k YouTube subscribers, and 6.5k Telegram followers. I will guide you on how to engage, build trust, and convert that community into real business growth.

I look forward to helping you on your own journey to launching and scaling an online business.

How to Make 6 Figures in 6 Months Using WooCommerce: Launching Your First Online Business

Join hosts from the Do The Woo podcast as we partake in a live recap of the days events, chat about current events, and speculate on some of the interesting things yet to come.

Do The Woo Recap (Day 1)

In the competitive world of eCommerce, every step of the customer journey is crucial for converting visitors into buyers. While WooCommerce provides a robust foundation, you can significantly boost conversions and sales by optimizing each stage of the shopping experience.

During this presentation, we will delve into the WooCommerce customer journey, from the moment a visitor lands on your website to the final checkout process. We will highlight common mistakes that many online stores make and demonstrate how Barn2 Plugins has developed solutions to address these issues effectively.

We will explore each step of the journey:
1.Finding products: Discover how to enhance product search functionality to help customers find what they need quickly.
2.View products - decision to buy: Understand the importance of product presentation and how to influence the decision-making process.
3.Add to cart: Simplify the process of adding products to the cart to reduce friction.
4.View cart: Optimize the cart page to encourage customers to proceed to checkout.
5.Checkout: Streamline the checkout process to minimize cart abandonment.

Through real-life case studies, we will show how we developed plugins to improve each stage of the customer journey. You will gain insights into practical strategies and tools that can transform your WooCommerce store, leading to higher conversion rates and increased sales.

Join us to learn how to turn casual browsers into loyal customers by optimizing every step of their online shopping experience with Barn2 Plugins.

From browsing to buying: How Barn2 built plugins to optimize every step of online shopping

In this talk we will explore the powerful role animations play in creating captivating and intuitive user experiences. We will also discover how exporting animations as lightweight JSON files can significantly reduce file sizes without sacrificing quality, improving load times and performance. To wrap it up, I'll walk you through a quick live demo to show just how easy it is to create and integrate these animations into your own web projects. Whether you're a designer, developer, or PM you'll leave with actionable insights to boost your web design game.

Beasts of burden:  How motion design transforms user interaction and brand identity

Expanding your online store to reach global customers by translating it into multiple languages sounds like a game-changer for boosting conversion rates and engagement. But simply translating your site isn’t enough. Without a well-thought-out localization strategy, crucial details can be easily overlooked, costing you sales and customer trust. In this session, we’ll uncover the most common mistakes businesses make when localizing their eCommerce websites—and more importantly, how to avoid them. Learn the secrets to creating a seamless multilingual experience that drives success in every market.

Unlock Global Growth: Avoid These Common Pitfalls in eCommerce Localization

This session provides a practical guide for WooCommerce store owners and developers to enhance accessibility throughout the customer journey. From product browsing to completing the checkout, we will cover each interaction and talk about strategies to eliminate barriers and maintain a smooth experience for all users. Whether you're new to accessibility or looking to improve an existing store, this presentation gives you practical tips and best practices to make your site more inclusive and in line with accessibility standards.

From Click to Cart: Ensuring an Accessible Customer Journey in WooCommerce

In 2018, one of the early Customer Success Departments in WordPress was started with one person, added to a team of nine developers and support techs. This tenth employee was viewed with some skepticism and a “let’s see how it goes” outlook.

Within the first month, that new hire started phoning new customers. And thus disrupted the way that plugin companies interact with their users.

From that first phone call in January 2018 to present day, customer success teams have influenced sales, and more importantly, satisfaction – resulting in less churn, great reviews, and customers who feel confident in using plugin software.

This talk will narrate the history of the triumphs, mistakes, and (sometimes) accidental steps and missteps that have taken them from one person with a phone to entire teams of change agents determined to help customers succeed.

Incorporating Customer Success in Your Business

Who says that putting customers first means sacrificing growth? In a world where recurring subscriptions are the norm, the lifetime license puts the customer first. 

No more worrying about forgotten renewals, usage limits, and activation keys. With a "Lifetime Only" approach your plugin customers get unlimited access, lifetime support, and peace of mind. 

This model is all about building trust and delivering consistent value - ensuring that customers can focus on what truly matters: creating and growing their WooCommerce website without the constant concern of expiring licenses or unexpected fees.

But there is a big "but" - as a plugin seller, how can you make this model viable?

Join me to explore the real challenges and smart strategies behind making the "lifetime only" license a sustainable and profitable choice, while still putting your customers first.

Lifetime Only: A Customer-First Approach to WooCommerce Plugins

Currently, preventing credit card and payment fraud is a global issue. In Japan, where Shohei Tanaka resides, the government has introduced various regulations to encourage the use of cashless payments, creating a demand for fraud prevention services.

While not an expert in fraud prevention, Shohei collaborates with several companies to efficiently implement cybersecurity and personal data protection measures. In this session, he will provide examples and case studies demonstrating how these measures are being used to better protect both buyers and store owners, ultimately enhancing customer experiences.

Security and Fraud Prevention in Payments

Convert WooCommerce into ChatCommerce, the complete eCommerce journey from browsing to ordering, to payment to status updates and notifications all within a chat flow, powered by WooCommerce with WhatsApp.

WhatsApp Catalogue, natively allows users to create a cart and send a webhook to the Business as interest. This will be the exploration of taking this forward with WooCommerce.

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