Join us for an overview of where Woo has been, where it is now, and where it is going in the year ahead. Tune in and learn what the WooCommerce team has been working on in effort to make commerce more accessible to everyone.

In particular, this year we’re excited to share about the improvements made/coming to the store and product editing experiences, a look at our hosted ecommerce offering through Woo Express, some interesting stats and insights we’ve gathered from merchants and agency partners, and ways you can get better connected and involved in the Woo Community.

State of the Woo

Learn 4 musts of high-converting copy (including customer research how-tos), 3 emails very few sellers are sending but absolutely should be, and 4 common conversion-killing copy mistakes. Don't worry about the math.

9 Ways to Write Higher-Converting Copy (Without Sounding Sleazy)

Over the past year and a half the WordPress community has been moving towards core provided no-code (or low-code) Blocks based visual editing. With Full Site Editing site administrators can now manage their templates with Blocks.

In this presentation, Sean will cover many hacks to get your project on the right track. He will demonstrate a bare bones Block Theme, using the Create Block Theme plugin to inserts Google and custom fonts, and a few must have single-service community Block plugins for animations, custom types / fields / query loops, forms, dink sections with schema, and JetPack galleries. There's no more fussing with themes and child themes and file based templating.

WooCommerce Blocks bundled into WooCommerce core plus its plugin based development track represents the future of WooCommerce templating. We already have entirely new cart, checkout, product archive, and single product layouts.

No visual editor is perfect, bug free, and offers every single feature that one may wish for, but the community standard offers much more than given credit for. Blocks serves key purposes regarding accessibility, licensing, performance, and community standards. If you're not already an advocate, then don't miss this presentation!

Building Standards: The Block Theme Generation

Once upon a time, there were three key players in our story: an agency, a store owner, and a hacker. The agency had diligently crafted a stunning website with an impressive online store, while the client had populated it with their valuable products for sale. The grand launch of the website garnered attention, even catching the eye of Googlebot. Orders began pouring in at a rapid pace, bringing immense joy to the client.

However, amidst the success, an unforeseen calamity struck. The exact nature of the problem wasn't immediately apparent, but it was clear that something was amiss, and the situation was bound to worsen.

This is where our story unfolds, joining the agency as they strive to divert the attention of malicious actors away from the exquisite online store.

How Not to Woo a Hacker

A common experience when onboarding a new client is that they had a super difficult/negative experience with a previous developer. Only after developing a chip on their shoulder have they turned to a professional to "get this done right." It is here that so many of us meet and must begin building a relationship.
 
We've reached out to two different Certified Woo Experts to share their experience and help you navigate these waters and become better collaborators.

If you're a store owner, this provides a great lesson on how to work with an agency or independent dev. If you're an independent or part of an agency, this will help you lead more productive conversations and more easily reach everyone's desired outcome.

How to Rescue Disgruntled Clients

Do the Woo Recap - Day 01

In 2023, Woo's customer support team doubled down on A.I. tools. The result of this is that our customers with a problem that's already documented online can be helped without a human touch. This opens up time for us to focus on where we can add the most value: helping customers grow their businesses. 

In this session, Job will share some of his experiences, including both successful decisions and mistakes made along the way. Attendees can expect to gain practical knowledge on effectively navigating various tools while staying focused on providing a great customer experience.

A More Human Touch Through Robots

Sure, WooCommerce provides product pages, but leveraging WordPress allows you to create targeted landing pages that cater to your potential buyers at different stages of their journey. This approach enables you to effectively guide shoppers towards making a purchase decision, a crucial aspect of driving sales.

In an era of diminishing attention spans, we have only limited time to capture a shopper's interest and motivate them to take action. Without a well-defined strategy, we risk losing buyer engagement and experiencing stagnant sales.

During this presentation, we will explore the process of building impactful landing pages using WordPress and the Kadence Design Library powered by OpenAI. We will examine successful landing pages from notable brands and discuss their efficacy. Additionally, we will demonstrate how we can swiftly generate customized landing pages tailored to specific customer journeys, ultimately leading to greater sales conversions on your WooCommerce site. The presentation will include a live demonstration of Kadence AI, showcasing its capabilities in rapidly creating efficient landing pages, sections, and even complete websites.

Landing Page Launchpad: Make Your Pages Sell

In this session, we will dive into the topic of offering a personalized store experience to users while ensuring their privacy remains intact. As websites aim to provide tailored experiences, they often track user data, raising concerns about data privacy and security. 

This session is designed for developers and store owners looking to understand and implement best practices to protect users' data privacy. Key topics covered will include strategies for securing the privacy of user data, the use of first-party sets instead of third-party sets to enhance privacy safeguards, and exploring additional best practices for maintaining user privacy. Furthermore, we will explore the storage of user data by third-party cookies and AdTech platforms, shedding light on potential privacy implications. 

By the end of the session, attendees will gain valuable insights and actionable steps to prioritize user privacy within their own digital platforms.

Balancing Personalization and Privacy

We know that you as entrepreneurs, developers, and merchants are looking for ways to increase conversion rates, provide a better experience for shoppers, and want to do more for customers with less integration efforts. 

This session outlines key trends that we are seeing in the marketplace this year and a deep dive into the ways Amazon Pay can help streamline your payment process, and ultimately, help you to create a better way to pay. 

Join us after for a Q&A session with our special guest, Jeff Gleason, sales director of USA Berkey Water Filters. Jeff will be sharing his experience of how he found a better way to pay. 

A Better Way to Pay

A Case Study with USA Berkey Filters

This case study highlights our journey from ground zero to a revolutionary approach in the mattress business in Latin America. Through the creation of various integrations, such as shipping and payment methods, and leveraging data-driven insights, we were able to enhance our operations significantly. By utilizing advanced analytics and AI technologies, we optimized inventory management, streamlined logistics processes, and ultimately surpassed customer expectations.

Transforming the Mattress Business in Latin America

Learn what consumers expect when it comes to shipping and how you can best prepare for this holiday season. Krish will help you overcome your customers' concerns and find ways to serve and delight them while shedding light on the current landscape and challenges affecting retailers (online and otherwise) in 2023.
 
Instead of fighting the current market dynamics, you'll embrace and leverage them to deliver a better customer experience and, by extension, improve store revenue and profit.

Attract and Delight Customers with These Shipping Trends

Do the Woo Recap - Day 02

What does it take to develop a brand-new, nationally recognized currency? And how do we ensure no portion of the population gets left behind in the adoption of this new currency?

Follow along and learn how Nigeria did precisely that through the introduction of the eNaira. This case study will cover the key design principles, economic objectives, and the anticipated (and realized) benefits of creating a digital currency for all of Nigeria. Learn how this effort has reached banked and unbanked individuals alike, along with merchants, businesses, fintechs, and financial institutions in order to create a more inclusive financial infrastructure – both inside and outside Nigeria.

Financial Inclusion in Africa - eNaira as a case study

New accessibility laws in the EU will be starting enforcement in June 2025. And in the US, eCommerce websites make up 77% of ADA website lawsuits – including more than a few small sites (not just large revenue shops). 

Accessibility for eCommerce websites is a growing concern for many merchants and site owners. Beyond legal concerns, estimates are that 25% of all adults have a disability, so accessibility optimizations can dramatically expand your audience and improve every customer's experience. 

This non-technical talk will cover the accessibility basics eCommerce site owners need to know. It will include practical tips, suggestions for resources and where to look for help.

Accessibility Essentials for eCommerce

You’ve set up your store and are ready for customers - great! But is your brand and its marketing inclusive? Are you respecting and reflecting a broad range of perspectives and identities? If not, you will lose customers. 

In this session, we’ll go through a checklist of crucial practices to ensure your store is welcoming and accessible. This includes where and how to find the features in WooCommerce that enable inclusivity and will make your store as customer friendly as possible.

Inviting Customers In: Inclusive and Accessible Practices

You don't know what you don't know about tax! Something as simple as a t-shirt, ubiquitous, soft, funny, a cornerstone of self-expression, is a great example of the complexities of sales tax and product taxability in the US. 

In this session, we will discuss tools you can use to discover how what you sell and how you sell impacts whether you need to register and collect tax in US states. Then we'll discuss product taxability, sales tax holidays, and the specialized forms some states require you to file based on what you sell. 

Is my t-shirt taxable?

Most store owners would agree that accounting is not the most thrilling part of running an eCommerce business. In this session, we’re going to prove most store owners wrong.

Join us as we delve into automated accounting and the transformative effects it can have on your (or your clients’) store. Learn the winning strategies and best practices that will deliver the most positive impact on business. Ultimately, free your time and mind to focus on things that spark joy and give you life!

Automating Ecommerce Bookkeeping

In this special expert interview, Tiffany Bridge will share the benefits of fully-managed hosting as well as the level of service you should expect from your hosting provider.

We will dig into the common concerns – issues that revolve around speed, stability, security, and support – and compare and contrast some of the trade-offs that come with fully-managed as opposed to self-managed.

By the time the conversation has ended, you should have good working knowledge of the core tenants of managed hosting along with some next steps you can take to improve hosting for yourself or your clients.

What to Expect From a Hosting Partner

In this technical walkthrough for developers, learn how to configure the Amazon Pay plugin for WooCommerce and optimize your store's checkout experience. Debbie Martindale from Amazon Pay will guide you through the Woo community’s most common implementation scenarios, from fastest to most flexible, and will invite agency experts SauCal to share their recommendations for compatibility with third-party plugins and themes. PLUS — find out how to claim Amazon Pay's limited-time offer available exclusively to this year's WooSesh attendees!

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