Balancing Personalization and Privacy
In this session, we will dive into the topic of offering a personalized store experience to users while ensuring their privacy remains intact. As websites aim to provide tailored experiences, they often track user data, raising concerns about data privacy and security.
This session is designed for developers and store owners looking to understand and implement best practices to protect users' data privacy. Key topics covered will include strategies for securing the privacy of user data, the use of first-party sets instead of third-party sets to enhance privacy safeguards, and exploring additional best practices for maintaining user privacy. Furthermore, we will explore the storage of user data by third-party cookies and AdTech platforms, shedding light on potential privacy implications.
By the end of the session, attendees will gain valuable insights and actionable steps to prioritize user privacy within their own digital platforms.
