From browsing to buying: How Barn2 built plugins to optimize every step of online shopping
In the competitive world of eCommerce, every step of the customer journey is crucial for converting visitors into buyers. While WooCommerce provides a robust foundation, you can significantly boost conversions and sales by optimizing each stage of the shopping experience.
During this presentation, we will delve into the WooCommerce customer journey, from the moment a visitor lands on your website to the final checkout process. We will highlight common mistakes that many online stores make and demonstrate how Barn2 Plugins has developed solutions to address these issues effectively.
We will explore each step of the journey:
1.Finding products: Discover how to enhance product search functionality to help customers find what they need quickly.
2.View products - decision to buy: Understand the importance of product presentation and how to influence the decision-making process.
3.Add to cart: Simplify the process of adding products to the cart to reduce friction.
4.View cart: Optimize the cart page to encourage customers to proceed to checkout.
5.Checkout: Streamline the checkout process to minimize cart abandonment.
Through real-life case studies, we will show how we developed plugins to improve each stage of the customer journey. You will gain insights into practical strategies and tools that can transform your WooCommerce store, leading to higher conversion rates and increased sales.
Join us to learn how to turn casual browsers into loyal customers by optimizing every step of their online shopping experience with Barn2 Plugins.
